According to a survey conducted by Strategy Analytics in the UK and US the ideal phone size is 4.0inch to 4.5inch. The survey conducted by Strategy Analytics was performed on more than hundreds of people and out of those, 90% of people wanted to have a phone of screen size more than that of their current phone. Larger screen size fashion is fairly new and is brought in the market by Samsung. According to the survey, people wanted large screen phones because they offer better quality web browsing, watching video and video conferencing etc. And above all, people said that everything looks better in larger screens. 

Surprisingly, females included in the survey, wanted a phone of smaller screen size. The Android users were found to be the craziest about the large screen devices, closely followed by iOS users.
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