Google has always put a lot of faith in their Nexus brand. It was the first brand Google felt comfortable claiming as its own proprietary device and launching with an exclusive sale through its own online store. It’s been a few years since the original Nexus and tablets have risen to become a formidable force in mobile devices and the Nexus 7 has arrived at a pivotal point in the tablet trajectory.
Apple created and subsequently dominated the tablet market with its iPad, but Amazon shook things up with the Kindle Fire, a device that came in $300 cheaper than the iPad and introduced the content model, a new business model possible only through the development of mobile broadband. When Microsoft entered the tablet wars, the time was ripe for Google to throw some skin in the game.
The Nexus 7 earns its namesake from its 7 inch screen and earns its market potential from the newly integrated, ever-growing Google Play Store, another shot fired at Amazon’s own digital store. Selling the device is certainly Google’s prerogative, but pulling consumers into Play’s content ecosystem is how Google plans to capitalize on their massive network of media and potential users.


Apple’s decision to roll out Retina Display across all its screened devices raised the stakes for all hardware manufacturers, especially with regard to tablets; the N7’s answers with a 1280 x 800 high-resolution display. The N7 is both lighter and thinner than the Kindle Fire, and it delivers graphics using a powerhouse 12-core CPU. Additionally, the 7's 3 quad-core processors allow it to keep up with the insane demands of consumers on their hardware.


The iPod was one of the first consumer electronic devices that got people thinking about storage space and making purchases based on their needs. The recent rise of cloud networks and mobile broadband has all but nullified previous concerns about storage space. The Nexus 7 will ship with at least eight gigabytes of space, but its real power will come from the Google Play store and the devices ability to stream content directly to the user without having to store it on the device. Those eight gigabytes are functionally used for storing apps and caching. Cloud backup services can be folded into the mix, increasing the extant functionality and opening a door for third parties to profit off of the device.

Media Content

Google has put a monumental effort into synthesizing their content delivery system with Play, an initiative they hope will at the very least challenge Amazon’s massive digital store and at best, crush it. The Nexus 7 will rely on Google Play to deliver books, movies, games, television shows and all manner of media to the device without the encumbrance of hooking up to a PC. It doesn’t hurt that anything you’ve bought through the Android store in the past few years will also carry over. Google is hoping that this will raise the value proposition for potential buyers.
The Nexus 7 is a serious bid to validate the mid-size tablet market and snatch market-share from Amazon’s fingers with the only content delivery system that could possibly rival the online retail giant’s. The success of the N7 will depend on just how well the Play store can move content, but if there’s anything Google is good at, it’s sales.
So, in the spirit of the Olympics, let the (tablet) games begin!
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